:root {
  --red: #e51f27;
  --red-dark: #ba1118;
  --ink: #0e0e0f;
  --muted: #666;
  --soft: #f3f3f1;
  --line: #dededb;
  --white: #fff;
  --shell: 1500px;
  --display: Impact, Haettenschweiler, "Arial Narrow Bold", "Franklin Gothic Condensed", sans-serif;
  --body: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --script: "Brush Script MT", "Segoe Script", "Bradley Hand", cursive;
  --shadow: 0 18px 48px rgb(0 0 0 / 14%);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--white);
  font-family: var(--body);
  line-height: 1.45;
  -webkit-font-smoothing: antialiased;
}
img { display: block; width: 100%; height: auto; }
a { color: inherit; text-decoration: none; }
button, input, textarea, select { font: inherit; }
button { color: inherit; }

.shell { width: min(100% - 48px, var(--shell)); margin-inline: auto; }
.section { padding-block: clamp(58px, 7vw, 110px); }
.sr-only {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0, 0, 0, 0); white-space: nowrap; border: 0;
}
.skip-link {
  position: fixed; top: 10px; left: 10px; z-index: 1000;
  transform: translateY(-160%); padding: 10px 14px; background: #fff; border: 2px solid #000;
}
.skip-link:focus { transform: translateY(0); }

.utility-bar { background: var(--ink); color: #fff; font-size: 11px; letter-spacing: .34em; text-transform: uppercase; }
.utility-bar__inner { min-height: 34px; display: flex; align-items: center; justify-content: center; position: relative; }
.utility-bar p { margin: 0; }
.utility-bar span { color: var(--red); }
.utility-bar__aside { position: absolute; right: 0; font-size: 9px; letter-spacing: .08em; text-transform: none; opacity: .8; }

.site-header { border-bottom: 1px solid #ececea; background: rgba(255,255,255,.96); position: sticky; top: 0; z-index: 50; backdrop-filter: blur(10px); }
.site-header__inner { min-height: 94px; display: grid; grid-template-columns: 230px 1fr auto; align-items: center; gap: 28px; }
.brand { display: inline-flex; align-items: center; width: 220px; max-width: 100%; }
.brand img { aspect-ratio: 1000 / 240; object-fit: contain; }
.primary-nav { display: flex; align-items: center; justify-content: center; gap: clamp(22px, 3vw, 48px); font-weight: 700; }
.primary-nav a, .footer-nav a { position: relative; }
.primary-nav a::after, .footer-nav a::after {
  content: ""; position: absolute; height: 2px; left: 0; right: 100%; bottom: -8px; background: var(--red); transition: right .2s ease;
}
.primary-nav a:hover::after, .primary-nav a:focus-visible::after,
.footer-nav a:hover::after, .footer-nav a:focus-visible::after { right: 0; }
.header-actions { display: flex; align-items: center; gap: 10px; }
.icon-button { width: 42px; height: 42px; display: grid; place-items: center; border: 0; background: transparent; cursor: pointer; font-size: 25px; }
.menu-toggle { display: none; width: 44px; height: 44px; border: 1px solid var(--line); background: #fff; padding: 10px; cursor: pointer; }
.menu-toggle span:not(.sr-only) { display: block; height: 2px; background: #111; margin: 5px 0; }

.button {
  display: inline-flex; align-items: center; justify-content: center; gap: .55em;
  min-height: 50px; padding: 13px 22px; border: 2px solid transparent;
  font-size: 13px; font-weight: 900; letter-spacing: .025em; text-transform: uppercase;
  transition: transform .18s ease, background .18s ease, color .18s ease, border-color .18s ease;
}
.button:hover, .button:focus-visible { transform: translateY(-2px); }
.button--red { color: #fff; background: var(--red); box-shadow: 0 8px 20px rgb(229 31 39 / 24%); }
.button--red:hover, .button--red:focus-visible { background: var(--red-dark); }
.button--outline { color: var(--ink); background: #fff; border-color: var(--ink); }
.button--outline:hover, .button--outline:focus-visible { color: #fff; background: var(--ink); }
.button--dark { color: #fff; background: var(--ink); }
.button--dark:hover, .button--dark:focus-visible { background: #292929; }
.button--compact { min-height: 46px; padding-inline: 19px; }
.button-row { display: flex; flex-wrap: wrap; gap: 12px; }

.eyebrow { margin: 0 0 11px; font-size: 12px; font-weight: 900; letter-spacing: .12em; text-transform: uppercase; }
.script-word { color: var(--red); font-family: var(--script); font-weight: 800; text-transform: none; letter-spacing: -.03em; }

.hero { min-height: 660px; display: grid; grid-template-columns: minmax(360px, 42%) 1fr; overflow: hidden; background: #fff; }
.hero__content { padding: clamp(46px, 6vw, 95px) clamp(28px, 5vw, 80px) clamp(50px, 6vw, 90px) max(24px, calc((100vw - var(--shell)) / 2 + 24px)); display: flex; flex-direction: column; justify-content: center; position: relative; }
.hero h1, .section-heading h2, .featured-intro h2, .story h2, .front-back__content h2, .final-cta h2 {
  margin: 0; font-family: var(--display); font-weight: 900; text-transform: uppercase; line-height: .88; letter-spacing: -.02em;
}
.hero h1 { max-width: 690px; font-size: clamp(68px, 7.1vw, 132px); }
.hero h1 .script-word { display: block; font-size: .92em; line-height: .82; }
.hero__intro { max-width: 520px; margin: 26px 0 28px; font-size: clamp(17px, 1.4vw, 22px); font-weight: 650; }
.hero__signature { margin-top: 42px; display: flex; align-items: center; gap: 42px; font-family: var(--script); font-size: clamp(27px, 2.5vw, 44px); line-height: .9; transform: rotate(-3deg); }
.hero__signature b { font-family: var(--body); font-size: 56px; font-weight: 500; }
.hero__media { min-height: 660px; }
.hero__media img { width: 100%; height: 100%; object-fit: cover; object-position: center; }

.image-frame { position: relative; margin: 0; overflow: hidden; background: #e9e9e7; }
.image-spec {
  position: absolute; left: 10px; bottom: 10px; margin: 0; padding: 6px 9px;
  color: #fff; background: rgb(0 0 0 / 72%); font-size: 10px; font-weight: 800; letter-spacing: .04em; text-transform: uppercase;
  border-radius: 3px; pointer-events: none;
}

.personality-strip { background: var(--ink); color: #fff; overflow: hidden; }
.personality-strip__track { min-height: 56px; width: min(100% - 28px, var(--shell)); margin-inline: auto; display: flex; align-items: center; justify-content: space-between; gap: 22px; font-family: var(--display); font-size: clamp(17px, 2vw, 31px); letter-spacing: .22em; text-transform: uppercase; }
.personality-strip i { width: 9px; aspect-ratio: 1; border-radius: 50%; background: var(--red); flex: 0 0 auto; }

.section-heading--split { display: flex; align-items: flex-end; justify-content: space-between; gap: 40px; margin-bottom: 34px; }
.section-heading h2 { font-size: clamp(52px, 5.3vw, 92px); }
.section-heading h2 .script-word { font-size: 1.08em; }
.section-heading--split > p { margin: 0 2vw 4px 0; font-family: var(--display); font-size: clamp(19px, 2vw, 29px); text-transform: uppercase; line-height: 1.02; }

.category-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; }
.category-card { min-width: 0; border-right: 1px solid var(--line); padding-right: 18px; }
.category-card:last-child { border-right: 0; padding-right: 0; }
.category-card figure { aspect-ratio: 4 / 5; }
.category-card img { width: 100%; height: 100%; object-fit: cover; }
.category-card__body { padding: 16px 5px 4px; }
.category-card h3 { margin: 0; font-family: var(--display); font-size: clamp(25px, 2.2vw, 36px); text-transform: uppercase; line-height: 1; }
.category-card p { min-height: 2.9em; margin: 8px 0 16px; color: var(--muted); font-size: 14px; }
.category-card a { color: var(--red); font-size: 12px; font-weight: 900; text-transform: uppercase; }

.front-back { display: grid; grid-template-columns: 56% 44%; min-height: 590px; border-block: 1px solid var(--line); }
.front-back__comparison { display: grid; grid-template-columns: repeat(2, 1fr); background: #eeeeec; }
.comparison-card { min-width: 0; display: grid; grid-template-rows: auto 1fr; position: relative; }
.comparison-card__label { min-height: 95px; padding: 26px 24px 10px; display: flex; flex-direction: column; text-transform: uppercase; }
.comparison-card__label strong { font-family: var(--display); font-size: 28px; line-height: 1; }
.comparison-card__label span { font-size: 12px; font-weight: 750; }
.comparison-card figure { min-height: 495px; }
.comparison-card img { width: 100%; height: 100%; object-fit: cover; object-position: center top; }
.front-back__pitch { position: relative; overflow: hidden; background: var(--ink); color: #fff; }
.front-back__background { position: absolute; inset: 0; }
.front-back__background img { width: 100%; height: 100%; object-fit: cover; object-position: right center; }
.front-back__overlay { position: absolute; inset: 0; background: linear-gradient(90deg, rgba(0,0,0,.96) 0%, rgba(0,0,0,.86) 46%, rgba(0,0,0,.2) 100%); }
.front-back__content { position: relative; z-index: 2; max-width: 620px; padding: clamp(48px, 6vw, 92px); }
.front-back__content h2 { font-size: clamp(54px, 5.2vw, 91px); }
.front-back__content .script-word { display: inline-block; font-size: 1.07em; }
.front-back__content p { max-width: 430px; margin: 25px 0 28px; font-size: 18px; }

.section--featured { padding-block: 56px 80px; }
.featured-grid { display: grid; grid-template-columns: minmax(220px, 1.2fr) repeat(6, minmax(120px, 1fr)); gap: 14px; align-items: stretch; }
.featured-intro { display: flex; flex-direction: column; justify-content: center; align-items: flex-start; padding-right: 16px; }
.featured-intro h2 { font-size: clamp(48px, 5vw, 84px); }
.featured-intro .button { margin-top: 28px; }
.product-card { min-width: 0; text-align: center; }
.image-frame--product { aspect-ratio: 5 / 6; border-radius: 4px; background: #f2f2f0; }
.image-frame--product img { width: 100%; height: 100%; object-fit: cover; }
.product-card h3 { margin: 12px 2px 0; font-size: 11px; line-height: 1.25; text-transform: uppercase; }
.product-card .image-spec { font-size: 8px; padding: 4px 6px; }

.process { padding-block: 33px 38px; background: linear-gradient(90deg, #f7f7f5, #e9e9e7, #f7f7f5); border-block: 1px solid var(--line); }
.process h2 { margin: 0 0 25px; text-align: center; font-family: var(--display); font-size: clamp(28px, 3.3vw, 48px); text-transform: uppercase; }
.process__grid { display: grid; grid-template-columns: repeat(3, 1fr); }
.process-step { display: grid; grid-template-columns: 52px 1fr; gap: 15px; align-items: center; padding: 0 42px; border-right: 1px solid #999; }
.process-step:first-child { padding-left: 0; }
.process-step:last-child { border-right: 0; padding-right: 0; }
.process-step > span { width: 46px; aspect-ratio: 1; display: grid; place-items: center; border-radius: 50%; color: #fff; background: var(--red); font-family: var(--display); font-size: 27px; }
.process-step h3 { margin: 0; font-family: var(--display); font-size: 24px; text-transform: uppercase; }
.process-step p { margin: 2px 0 0; font-size: 13px; }

.story { display: grid; grid-template-columns: minmax(320px, .8fr) minmax(560px, 1.5fr); gap: clamp(40px, 6vw, 100px); align-items: center; }
.story__copy h2 { font-size: clamp(58px, 6.5vw, 102px); }
.story__copy > p:not(.eyebrow) { max-width: 560px; margin: 26px 0; font-size: 17px; }
.story__collage { min-height: 500px; display: grid; grid-template-columns: .9fr 1.35fr .9fr; align-items: center; gap: 16px; position: relative; }
.polaroid { overflow: visible; padding: 10px 10px 0; background: #fff; box-shadow: var(--shadow); }
.polaroid img { width: 100%; aspect-ratio: 5 / 6; object-fit: cover; }
.polaroid figcaption { min-height: 62px; display: flex; flex-direction: column; justify-content: center; align-items: center; padding: 5px 8px 8px; font-family: var(--script); font-size: clamp(22px, 2.2vw, 34px); line-height: .9; text-align: center; }
.polaroid figcaption small { margin-top: 7px; font-family: var(--body); font-size: 9px; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.polaroid--one { transform: rotate(-4deg) translateY(10px); }
.polaroid--two { transform: rotate(1deg) translateY(-7px); z-index: 2; }
.polaroid--two img { aspect-ratio: 14 / 11; }
.polaroid--three { transform: rotate(4deg) translateY(9px); }

.final-cta { min-height: 360px; position: relative; overflow: hidden; color: #fff; background: #050505; }
.final-cta__media { position: absolute; inset: 0; }
.final-cta__media img { width: 100%; height: 100%; object-fit: cover; object-position: 70% center; }
.final-cta__shade { position: absolute; inset: 0; background: linear-gradient(90deg, #090909 0%, rgba(9,9,9,.96) 37%, rgba(9,9,9,.55) 65%, rgba(9,9,9,.08) 100%); }
.final-cta__content { min-height: 360px; position: relative; z-index: 2; display: flex; flex-direction: column; justify-content: center; align-items: flex-start; }
.final-cta h2 { font-size: clamp(52px, 5.4vw, 94px); }
.final-cta .button { margin-top: 28px; min-width: 220px; }

.site-footer { padding-block: 36px 52px; border-top: 1px solid var(--line); }
.site-footer__inner { display: grid; grid-template-columns: 1fr 1.35fr 1fr; align-items: start; gap: 38px; }
.brand--footer { width: 190px; }
.footer-brand p { margin: 9px 0 26px; font-weight: 700; }
.footer-brand small { color: var(--muted); }
.footer-nav { display: flex; justify-content: center; flex-wrap: wrap; gap: 27px; padding-top: 18px; font-weight: 700; }
.footer-actions { display: flex; flex-direction: column; align-items: flex-end; gap: 22px; }
.social-links { display: flex; gap: 9px; }
.social-links a { width: 34px; aspect-ratio: 1; display: grid; place-items: center; border: 1px solid var(--ink); border-radius: 50%; font-size: 10px; font-weight: 900; }
.footer-actions > p { margin: 0; font-size: 9px; font-weight: 900; letter-spacing: .12em; }
.footer-actions > p span { color: var(--red); }

@media (max-width: 1250px) {
  .site-header__inner { grid-template-columns: 190px 1fr auto; gap: 18px; }
  .brand { width: 185px; }
  .primary-nav { gap: 20px; font-size: 14px; }
  .header-actions .button { display: none; }
  .hero { grid-template-columns: 46% 54%; }
  .featured-grid { grid-template-columns: repeat(4, 1fr); }
  .featured-intro { grid-column: span 2; min-height: 300px; }
  .featured-intro h2 { max-width: 500px; }
  .front-back { grid-template-columns: 1fr; }
  .front-back__comparison { min-height: 600px; }
  .front-back__pitch { min-height: 540px; }
  .story { grid-template-columns: 1fr; }
  .story__copy { max-width: 780px; }
  .story__collage { max-width: 920px; width: 100%; margin-inline: auto; }
}

@media (max-width: 900px) {
  .shell { width: min(100% - 34px, var(--shell)); }
  .utility-bar__aside { display: none; }
  .site-header__inner { min-height: 78px; grid-template-columns: 1fr auto auto; }
  .brand { width: 165px; }
  .menu-toggle { display: block; grid-column: 3; }
  .header-actions { grid-column: 2; grid-row: 1; }
  .header-actions .icon-button:last-child { display: none; }
  .primary-nav {
    display: none; position: absolute; left: 0; right: 0; top: 100%; padding: 22px 24px 30px;
    background: #fff; border-bottom: 1px solid var(--line); box-shadow: 0 18px 30px rgb(0 0 0 / 10%);
    flex-direction: column; align-items: flex-start;
  }
  .primary-nav.is-open { display: flex; }
  .hero { grid-template-columns: 1fr; }
  .hero__content { min-height: 600px; padding-inline: max(24px, calc((100vw - var(--shell)) / 2 + 24px)); }
  .hero__media { min-height: 520px; }
  .personality-strip__track { justify-content: flex-start; overflow: hidden; white-space: nowrap; }
  .category-grid { grid-template-columns: repeat(2, 1fr); gap: 28px 16px; }
  .category-card:nth-child(2) { border-right: 0; padding-right: 0; }
  .section-heading--split { align-items: flex-start; flex-direction: column; }
  .process__grid { grid-template-columns: 1fr; gap: 18px; }
  .process-step, .process-step:first-child, .process-step:last-child { padding: 0 0 18px; border-right: 0; border-bottom: 1px solid #aaa; }
  .process-step:last-child { border-bottom: 0; padding-bottom: 0; }
  .site-footer__inner { grid-template-columns: 1fr 1fr; }
  .footer-nav { justify-content: flex-start; order: 3; grid-column: 1 / -1; border-top: 1px solid var(--line); padding-top: 25px; }
}

@media (max-width: 650px) {
  .utility-bar { letter-spacing: .2em; }
  .utility-bar__inner { min-height: 31px; }
  .site-header__inner { grid-template-columns: 1fr auto; }
  .header-actions { display: none; }
  .menu-toggle { grid-column: 2; }
  .hero__content { min-height: 530px; }
  .hero h1 { font-size: clamp(60px, 18vw, 92px); }
  .hero__signature { margin-top: 30px; }
  .hero__media { min-height: 410px; }
  .personality-strip__track { min-height: 48px; font-size: 18px; }
  .section-heading h2 { font-size: 50px; }
  .category-grid { grid-template-columns: 1fr; }
  .category-card, .category-card:nth-child(2), .category-card:last-child { padding-right: 0; border-right: 0; }
  .category-card p { min-height: auto; }
  .front-back__comparison { grid-template-columns: 1fr; }
  .comparison-card figure { min-height: 480px; }
  .front-back__pitch { min-height: 560px; }
  .front-back__content { padding: 42px 24px; }
  .front-back__content h2 { font-size: 55px; }
  .featured-grid { grid-template-columns: repeat(2, 1fr); gap: 20px 12px; }
  .featured-intro { grid-column: 1 / -1; min-height: auto; padding: 0 0 20px; }
  .featured-intro h2 { font-size: 58px; }
  .product-card h3 { font-size: 10px; }
  .story__collage { min-height: auto; grid-template-columns: 1fr; gap: 30px; }
  .polaroid, .polaroid--one, .polaroid--two, .polaroid--three { width: min(92%, 430px); margin-inline: auto; transform: none; }
  .story__copy h2 { font-size: 61px; }
  .final-cta { min-height: 520px; }
  .final-cta__content { min-height: 520px; }
  .final-cta__shade { background: linear-gradient(90deg, rgba(0,0,0,.96), rgba(0,0,0,.68)); }
  .final-cta h2 { font-size: 55px; }
  .site-footer__inner { grid-template-columns: 1fr; }
  .footer-actions { align-items: flex-start; }
  .footer-nav { grid-column: auto; order: initial; flex-direction: column; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { scroll-behavior: auto !important; transition-duration: .01ms !important; }
}